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Prioritizing Problems to Inform Product Design
Why Championing Product Design Consultants When I’m the One in Charge of Design?
Article by Ignacio Parietti
IDEAS IN BRIEF
Why Championing Product Design Consultants When I’m the One in Charge of Design?
- The article discusses the strategic advantages of championing product design consultants in the ever-evolving field of user experience design highlighting the benefits of external expertise.
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- September 14, 2023
4 min read
What I Learned as a Product Designer at Apple
- Apple, Consumer products, Conversational Design, Design, Mobile Technology, Product design, The rise of design
Article by Andrea Pacheco
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What I Learned as a Product Designer at Apple
- In this article, the author reflects on their experience as a product designer at Apple and shares valuable lessons they learned in areas such as effective communication, storytelling, trusting instincts, and embracing simplicity, among others.
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Share:What I Learned as a Product Designer at Apple
- May 23, 2023
8 min read
Manufacturing “Aha Moments” For Your Users
- Consumer products, Customer Experience, Design, Product design, Things UX People Like, UX Education
If you’re a fan of cartoons, you’ve probably seen that moment when the main character has a great idea, and a lightbulb turns on in their brain. Or maybe a genius plan falls into place. Well, “aha moments” aren’t just for cartoon characters. Businesses need them too.
Article by Adam Fard
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Manufacturing “Aha Moments” For Your Users
- An “aha moment” is the moment your users realize the value your product provides. The author suggests that finding the “aha moment” for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants.
- According to the author, to facilitate the “aha moment” for your users, you should focus on:
- Onboarding;
- Personalization;
- Removing barriers or bottlenecks in the user experience.
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Share:Manufacturing “Aha Moments” For Your Users
- April 27, 2023
7 min read
Autonomy, Relatedness, and Competence in UX Design
- Behavioral Science, Conversational Design, Customer Experience, Design, Design Theory, Human factors, Product design
Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.
Article by Tanner Kohler
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Autonomy, Relatedness, and Competence in UX Design
- The self-determination theory explains how three basic psychological needs — autonomy, relatedness, and competence — drive human motivation:
- Autonomy: Users value products they can customize to their needs and preferences.
- Relatedness: Products that relate to users’ needs and perspectives strengthen relationships and increase satisfaction.
- Competence: Clear and compelling design helps users become competent using the system, leading to positive outcomes.
- When it’s challenging to accommodate autonomy, relatedness, and competence in a single design, testing with potential users can help determine which need is the most important.
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Share:Autonomy, Relatedness, and Competence in UX Design
- April 11, 2023
11 min read
Copying Designs Doesn’t Work, And Here’s Why
- Conversational Design, Design, Interaction Design, Mobile Applications, Product design, Product Releases and Redesigns, Usability
Article by Peter Ramsey
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Copying Designs Doesn’t Work, And Here’s Why
- The author speculates on the right balance between drawing inspiration from existing designs and creating original work and provides some do’s and don’ts of implementing inspiration.
- Copying another’s design may result in losing the key elements that make it work, making it difficult to replicate the original experience.
- Designers can use inspiration as a starting point rather than a destination to fuel creativity.
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Share:Copying Designs Doesn’t Work, And Here’s Why
- April 4, 2023
6 min read
Push Notification Best Practices: 7 Questions Designers Should Ask
- Customer Experience, Design, Mobile Applications, Product design
Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.
Article by Shoaib Mahmud
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Push Notification Best Practices: 7 Questions Designers Should Ask
- Push notifications are a powerful tool for engaging mobile app users, but they can be annoying if not used effectively.
- To launch a successful push notification strategy, consider the following key factors:
- Use push notifications only in the appropriate format for your message.
- Ensure that notifications are sent at the right time.
- Personalize notifications to improve relevance to the user.
- Use concise, clear, and simple copy in your notifications.
- Consider using deep links for a better user experience.
- Choose the best delivery method and frequency based on research.
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Share:Push Notification Best Practices: 7 Questions Designers Should Ask
- February 24, 2023
8 min read